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《哈利·波特6》再创销售神话
Updated:2005-07-20 13:34
 
New Potter book breaks sales records

《哈利·波特6》再创销售神话

Author JK Rowling with a copy of her new book at Edinburgh Castle for the worldwide launch of the latest book, 'Harry Potter and the Half-Blood Prince' at Edinburgh Castle. The book shattered publishing records in the United States, selling 6.9 million copies in its first 24 hours on sale, its US publisher Scholastic said.

The new Harry Potter book sold an astonishing 6.9 million copies in its first 24 hours, smashing the record held by the previous Potter release. "Harry Potter and the Half-Blood Prince" averaged better than 250,000 sales per hour, more than the vast majority of books sell in a lifetime.

"This is a cause for celebration, not just for Scholastic, but for book lovers everywhere," said Lisa Holton, president of Scholastic Children's Books, Rowling's U.S. publisher.

Sales for the sixth installment of J.K. Rowling's fantasy series easily outpaced those for Potter V, "Harry Potter and the Order of the Phoenix," which came out in 2003 and sold 5 million copies in the first 24 hours. Acknowledging that some stores quickly ran out of books two years ago, Scholastic has already increased the print run for "Half-Blood Prince" from 10.8 million copies to 13.5 million.

Anticipated from the moment fans finished Potter V, the new book has been available virtually everywhere, from price clubs and supermarkets to the Scholastic Web site. Holton said Sunday that a big factor in the new sales record was a six-fold increase in the number of Potter bookstore parties, from 800 to 5,000, with both superstores and independent retailers dramatically increasing their participation.

Even allowing for deep discounts on the $29.99 release, "Half-Blood Prince" still easily generated more than $100 million in revenue. It's not only the richest opening in publishing history, but tops the combined estimated take for the weekend's top two movies, "Charlie and the Chocolate Factory" and "The Wedding Crashers."

"When a book beats out movies, we're in great shape," Holton said.

Meanwhile, Barnes & Noble Inc. estimated 1.3 million U.S. sales for the book in its first 48 hours, around 400,000 higher than for the first 48 hours of Potter V. Rival superstore chain Borders Group Inc. reported a record 850,000 Potter sales worldwide in the first day, 100,000 greater than for the debut of "Order of the Phoenix."

Unlike most blockbusters, "Harry and the Half-Blood Prince" is also a hit with critics, getting raves from The New York Times, the Seattle Times, The Associated Press and others. Many found it Rowling's deepest, most accomplished work, with a tragic conclusion that left even reviewers in tears.

(Agencies)

最新出版的“哈利·波特”系列第六本首发日当天24小时内的销量就达到惊人的690万册,突破了《哈利·波特5》的销售记录。《哈利·波特与混血王子》平均每小时售出25万多册,这比大部分图书的销售总量还要高。

罗琳的美国出版商学子图书公司总裁利萨·霍尔顿说:“人们为此欢呼庆祝,其中不仅包括学子图书公司,还有世界各地的图书爱好者们。”

J·K·罗琳魔法系列丛书第六本的销量很轻松就超过了前一部《哈利·波特与凤凰令》,后者于2003年出版,首发日当天24小时的销量为500万册。学子图书公司表示,两年前一些商店在销售第五部时,很快出现了抢购一空的局面,因此公司把第六部作品的印刷数量由1080万册增加到1350万册。

因之前第五部作品广受书迷们欢迎,最近出版的新书到处都可以买到,从廉价俱乐部、超市到学子图书公司的网站。霍尔顿周日表示,新书销量创新高的一个重要原因是,销售新书的书店的数量增加了6倍,由800家增加到5000家,超市和独立零售商都大幅增加了他们的进货量。

即使在每本29.99美元标价的基础上大幅降价出售,《哈利·波特与混血王子》仍轻松获得1亿多美元的收入。这不仅是出版业历史上一次巨大的获利,同时也超过了本周末排行前两位的电影《查理和巧克力工厂》及《婚礼傲客》预计的票房收入总额。

“当图书击败电影的时候,我们的处境相当不错”,霍尔顿表示。

同时,巴恩斯·诺布尔公司预计,新书发行48小时内美国地区的销量会达到130万册,这要比第五部作品多40万册。竞争对手鲍德思集团连锁超市则表示,新书首发日全球销量达到创记录的85万册,这比上一部《哈利·波特与凤凰令》多10万册。

与大多数轰动一时的新书不同,《哈利·波特与混血王子》也遭到许多批评家的抨击,这在《纽约时报》、《西雅图时报》、《美联社》及其他媒体上都可见一斑。许多人认为这是罗琳作品中最深奥、最难懂的一本书,而且这本书以悲剧结尾,甚至让很多评论家都潸然泪下。

(中国日报网站译)

 

 

Vocabulary:

astonishing: 惊人的,令人惊讶的

blockbuster: 巨型炸弹,一鸣惊人者
 

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